Everything Pork Dry Rub

¼ cup paprika

2 tablespoons firmly packed dark brown sugar

2 tablespoons kosher salt

2 tablespoons garlic powder

1 tablespoon fresh-ground black pepper

1 tablespoon chili powder

1 tablespoon cayenne pepper

or more to taste

1 tablespoon onion powder

1 tablespoon ground dried chipotle chili pepper

1 ½ teaspoons ground cumin

1 ½ teaspoons dry mustard powder